There is a reason why, "Black Lives Matter" isn't, "Stop Police Brutality".
It's because BLM advocates only care about black people. Me as a white suburban guy; I don't care about BLM that much. The same would be true if I was Hispanic or Asian (but not black, because only then would it be personal).
Hey BLM; you want non-blacks to care about your organization? Then call it, "Stop Police Brutality" instead of, "Black Lives Matter". Until then, I as a white guy (that is neither proud not ashamed to be white) doesn't care about your organization as I know you guys are only cheering for your people.