The Creator doesn't poof things into existence, there is a methodical plan and design through a lengthly process. Why deny a Creator of apparent design in the process of executing the design??
V is asking by what criteria design is determined. Without something "un-designed" to compare suspected designed things to, there can be no legitimate declaration of design ...or a designer. In other words, Paley's watch can only be recognized as designed if the rock it is sitting on is not design.